Ye video Cat Getsy ki amazing success story hai, jisne purane zamane ke Landline Phones ko ek naya twist dekar sirf 6 mahine me $789,000 (lagbhag ₹6.6 Crore) ka business khada kar diya!
if you want to watch in youtube Video Link: Watch here
1. shuruvaat kaise huyi? 🤔
Cat ne notice kiya ki unke smartphone ke colors real life se zyada sundar lagne lage he, Wo screen time kam karna chahti thi aur unhe bachpan ke wo din yaad aaye jab ghar mein ek hi landline hota tha. [00:11]
Par problem ye thi ki landline ke liye alag number aur har mahine $70-$80 ka kharcha tha. Tab unhone apna dimaag lagaya: “Kyun na landline ko smartphone se hi connect kar diya jaye?” [01:01]
2. Product Kya Hai? 🛠️
Usne banaya “Physical Phones”—jo dikhne mein bilkul vintage rotary ya wall-mounted phones jaise hain, par kaam Bluetooth se karte hain!
- Incoming Calls: Jab aapke iPhone par call aayegi, ye purana phone asli ghanti bajayega. Aap receiver uthakar baat kar sakte hain. [02:12]
- Outgoing Calls: Number dial karo aur baat shuru. Agar number yaad nahi, to bas ‘*’ dial karo aur Siri activate ho jayegi—bolo “Call Mom” aur call lag jayegi! [02:36]
also read : What startups are needed in india?
3. Zero Investment Se Shuruat 💸
Sabse crazy baat ye hai ki unhone koi loan ya bahar ka paisa (investment) nahi liya.
- Unhone Pre-orders se sara paisa ikatha kiya aur usi se production start ki. [04:17]
- Cat khud is business se salary nahi leti; wo apne media business se kharcha chalati hain taki sara profit reinvest kar sakein. [03:32]
4. Struggle Aur Challenges 😤
Business chalana itna bhi asan nahi tha:
- Manufacturing: Asia se phones mangwane mein tariffs aur quality checks ka kafi headache tha.
- Shipping Ka Tension: Customers ko commitment poora karne ke liye unhone kafi mehnga Air Freight use kiya aur poori raat warehouse mein doston ke saath milkar packing ki.
5. Future Plan: “Creator Entrepreneur” 🚀
Cat ab sirf ek founder nahi, ek “Creator Entrepreneur” hain. Unka kaam hai audience ki nabz pakadna aur dekhna ki log agla kya chahte hain. Wo ab “CAT Labs” khol rahi hain jahan wo aise hi 5-10 aur unique products (hardware ya software) banayengi. [06:50]
Moral of the story: Agar aapka idea logon ke emotions (nostalgia) se juda hai aur aap technical problem solve kar sakte ho, to purani cheezein bhi sona ugal sakti hain! 🌟
lekin isme ek loophole bhi he jaiseki video ke comment section me log isse support karne ki bajaaye vo bolrahe he ki
pahle audiance banao fir maal chipkaao
waise tumhara kya manna he iske baare me let me know in the comment section.
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