content
Table of Contents
Billion doller valuationn rakhanewali brands akhir kyu marketing me jyadatar ladies ko target karti he even product is for men. agar ek shirt ki advertise karni he to vo ek ladki ko dikhati he uss product ke aspas uss product ko ghoorte huve ya notice karte huve, kyunki ladkiyo ko aisi cheeje bohot pasand aati he jo doosri ladkiyo ko pasand aati he!
Billion-Dollar Brands Aur Unka Secret Weapon: Women Buyers
Pehle Samjho — Yeh “Secret” Kyun Hai?
Brands yeh openly nahi bolte ki “hum women ko target kar rahe hain” — kyunki product ka packaging, naam, aur advertising mard ko dikhti hai. Lekin alsi buyer — woh aurat hai. Yeh ek carefully hidden strategy hai.
1. The “Household CFO” Theory
Har ghar mein ek silent finance minister hota hai — aur 80% cases mein woh woman hoti hai.
Research yeh kehti hai ki duniya ki 70-80% consumer purchases women decide karti hain — chahe woh unke liye ho, mard ke liye ho, ya ghar ke liye.
Ek biwi apne husband ke liye shirt, perfume, underwear, shoes — sab kuch choose karti hai. Husband sirf “haan” bolta hai.
Brands ko yeh pata hai. Isliye Jockey, Raymond, Gillette — yeh sab products mard ke hain, lekin ads mein emotional connect aurat se hota hai.
2. “She Buys, He Uses” — The Real Purchase Funnel
Men vs Women buying behavior me ek bada farak hai:
| Men | Women |
|---|---|
| Need padne par khareedta hai | Proactively plan karke khareedti hai |
| Brand loyalty kam hoti hai | Research karti hai, reviews padhti hai |
| Impulse buying zyada | Considered purchase karti hai |
| Ek hi cheez leta hai | Bundle mein sochti hai |
Iska matlab — agar aapne aurat ko convince kar liya, toh sale pakki hai. Mard ko convince karna zyada mushkil bhi hai aur unnecessary bhi.
3. The “Gift Economy” — Brands Ka Sabse Bada Jackpot
Socho — kaun gift kharidta hai zyada se zyada?
- Birthday pe boyfriend ke liye perfume — girlfriend kharidti hai
- Anniversary pe watch — wife karti hai select
- Father’s Day pe grooming kit — beti ya biwi order karti hai
- Valentine’s Day pe men’s clothing — ladki deti hai
Axe, Fogg, Park Avenue jaisi companies ke ads mein mard dikhta hai — lekin target audience woh ladki hai jo apne partner ke liye yeh kharidegi. Isliye unke ads mein romance hota hai, attraction hota hai — woh aurat ki fantasy ko trigger karte he, mard ki nahi.
4. The “Cart Controller” Phenomenon — Amazon & E-Commerce Ka Data
Amazon India, Flipkart ke internal data ne baar baar yeh show kiya hai ki:
- Men’s grooming products — 60%+ purchases women ke accounts se hoti hain
- Men’s innerwear — ek majority women order karti hain
- Men’s health supplements — often wives ya mothers kharidti hain
Ghar mein ek hi Prime account hota hai — aur uska password aksar ghar ki aurat ke paas hota hai. Wahi cart control karti hai.
5. Case Study: Gillette — Masterclass in Dual Targeting
Gillette ka razor mard use karta hai — lekin unka marketing dekho:
- Ads mein smooth skin ka feel dikhaya jata hai — jo aurat appreciate karti hai
- “The best a man can get” — yeh tagline aurat ke standard ko reflect karti hai
- Gift packs, combos — Mother’s Day aur Valentine’s pe promote kiye jaate hain
- Packaging — sleek aur premium, jo gifting ke liye appealing lagti hai aurat ko
Gillette jaanta hai — mard khud ke liye sasta local brand le lega. Lekin biwi ya girlfriend Gillette ka premium set gift karegi — kyunki woh “best” chahti hai apne aadmi ke liye.
jaiseki yewala : Gillette Mach 3 Turbo Shaving Razor For Men
6. The “Emotional Buyer” Principle
Yeh sab ek badi psychological truth pe based hai:
Women buy emotionally. Men buy functionally.
- Mard sochta hai: “Kaam karta hai? Theek hai. Le lo.”
- Aurat sochti hai: “Yeh usse special feel karaega? Woh khush hoga? Brand achha hai? Log kya sochenge?”
Brands emotional stories isliye banate hain — kyunki woh aurat ke decision-making process ko target kar rahe hote hain. Raymond ka “The Complete Man” campaign — technically mard ke kapde hain — lekin woh aurat ki aankh mein perfect husband ka image bech raha hai.
7. “Maa Khareedti Hai” — The Mother Factor
Young men ke liye products kaun kharidta hai jab tak woh independent nahi hote?
Maa.
- School bag, shoes, clothes, shampoo, soap — maa decide karti hai
- Brand loyalty childhood mein set hoti hai — aur maa us brand ko choose karti hai
- Clinic Plus, Dettol, Rin — yeh sab “maa wali brand” hain — aur inhe aurat ko target karke bechte hain
Ek baar brand ghar me ghus gaya maa ke through — toh woh beta bada hokar bhi wahi brand use karta rahega. Lifetime customer create ho gaya.
8. The Influence Loop — Brands Kaise Isko Design Karte Hain
Product mard ke liye hai
↓
Ad mein mard dikhta hai (relatability)
↓
Lekin ad ka emotional hook aurat ko trigger karta hai
↓
Aurat purchase karti hai (gift, household, care)
↓
Mard use karta hai aur brand loyal banta hai
↓
Cycle repeat hota haiFinal Thought: “Asli Power Kiske Haath Mein Hai?”
Billion-dollar brands ko ek baat samajh aa gayi hai jo bahut logon ko nahi pata:
Jo cheez purchase karta hai, woh king nahi hota. King woh hota hai jiske haath mein purchasing power hai.
Aur ghar ke andar — financially, emotionally, aur practically — woh power aksar aurat ke paas hoti hai.
Isliye jab bhi koi brand secretly women ko target karta hai men’s product ke liye — woh bewakoof nahi hai. Woh sabse zyada samajhdar hai. 🎯